September 2011
1 post
Want to make an extra $5 thousand/a month? Finally sharing my secrets on making cash online you gotta check out my blog http://www.blogger.com-featured.us/blog/?f=aHR0cDovLzI5Lm1lZGlhLnR1bWJsci5jb20vYXZhdGFyX2RjNDQ3MWU0M2FjZV8xMjgucG5n;n=dGltYW5kcmVu
July 2010
2 posts
Unique Value Proposition →
Victoria Ipri is a very talented copywriter. She writes a blog titled ‘The Confident Copywriter.’
Victoria recently posted an entry about Unique Value Propositions, which is an essential read…
Flip your service model upside down
Every once in a while it’s important to take everything you know and throw it away.
When you bend things and distort them it gives you the fresh perspective you need.
This Peter Merholz study about service design shines new light on the model by completely flipping its order of operation.
His stance: “Customers have no idea what’s going on in those layers below...
May 2010
1 post
Unique Value Proposition →
Victoria Ipri is a very talented copywriter. She writes a blog titled ‘The Confident Copywriter.’
Victoria recently posted an entry about Unique Value Propositions, which is an essential read…
March 2010
11 posts
Denver Water billboard
via www.guerrillapromos.com
Here’s an innovative billboard ad from Denver Water that works with what’s given to maximum effect.
I cringe when I think of the hundreds of millions of dollars wasted on billboard advertising every year.
Some messages are so forgettable that I it’s impossible to describe them here.
This piece is strong because the message is delivered...
Make your message in a bottle matter
I received a strange-looking package in the mail the other day. Curious, as I opened the box, something inside it moved.
It was just a rolling magic 8-ball that wasn’t packaged very well, but it got me thinking. A stroke of luck gave me the unexpected. I was intrigued!
This happens so rarely with marketing these days. I feel like my new favorite saying has become ‘marketing...
Inspire: Sandpit by Sam O'Hare
Sometimes the right combination of moving pictures set to music can really do wonders. Occasionally, when watching a movie I can get a sense of a connected study of life. When the art of film is focused on this angle of ‘the observer’ observing us it can be quite inspiring.
Films like the one below do a great job of telling the tales of our lives because the storytelling craft...
Risky business and why the right-brain wins - Part... →
Every company in the world is taking huge risks right now. Every day in business is full of risks. But who can afford to operate this way? Can’t we just avoid risk altogether? Isn’t that what…
The State of The Internet →
Here’s a fresh video on global internet usage that details the eye-opening growth of the online world. The video aptly titled ‘State of the Internet’, has some staggering…
Seth Godin's definition of art →
“Art, by my definition, has nothing to do with painting and everything to do with connecting with people in a generous way and causing a change to take place.” –Seth Godin
This…
Dan Kenneally's Lunchbox →
Dan Kenneally’s Lunchbox series of paintings boils images of food down to their bare necessities.
Entrepreneurs must innovate? →
Thought-provoking article on TechCrunch about innovation and entrepreneurship here. Peter Drucker’s quote is most compelling: “Not every new small business is entrepreneurial or…
The new Sun Chips bag is brand gold →
“Show me you care, don’t tell me”, my old advertising teacher used to say. Sun Chips have done exactly that and strengthened their brand with their new compostable…
Your future health will be wireless →
What will your future look like? How can you reach that exercise or diet goal? Can you imagine the day when you’ll interface with your doctor through a smartphone? Many of these types of…
Music: Dan Black →
A semi-regular feature here on the blog will be to examine what I believe to be the most creative, inspirational form of art - music. Music is such a fluid, malleable substance that it is…
February 2010
22 posts
Need inspiration? Check out lizards feet. →
Here’s a fun article about how scientists looked at Gecko toes!!! for inspiration to better an existing product.
“Mr. Autumn and scientists at the University of California, Berkeley,…
Link →
“#Innovation isn’t a “nice to have”…it is rapidly becoming the most important skill set your organization can acquire.” –Jeffrey Phillips http://bit.ly/bDx9Vj
What iPad and tablet content will look like →
What will iPad and tablet computers offer us? What will the experience be like? With all the talk in recent months about the iPad, e-readers and tablet computing as a whole we’ve seen very little…
Innovation transports you from problem to solution →
“We need to talk…”
Uh-oh. You know what that saying means. When business is slow and sales are down many owners and business folk begin to panic and call for meetings. These…
Zara succeeds because it’s different http://bit.ly/bZ0buN #innovation
Zara succeeds because it's different →
How did a brand such as Zara become so successful? How did so many others go wrong?
Millions of clothing stores and brands in the fashion industry have come and gone. Therefore it’s…
Zara succeeds because it’s different http://bit.ly/bZ0buN #innovation
7 methods to help your idea succeed →
Okay, so you’ve had your moment of inspiration. The fireworks went off in your mind. The world’s greatest idea has crystallized in your imagination. You might have even written it down on a napkin in…
If I owned Facebook I would... →
If I had the ability to switch desks with Mark Zuckerberg for a day, I’d probably take the day off and fly around in a corporate jet, sell all of my positions in Facebook and buy an…
Can E-readers and Tablets SELL the News? →
Here’s my response to a discussion titled ‘Can E-readers and Tablets Save the News?’ on Mashable:
A good question to ask is: “Is pay-for-publishing for digital content a valid, sustainable…
Why innovation? It's time to get creative. (Part 5...
This series of posts will detail why innovation continues to be the most important aspect of business growth, especially in today’s flat business world. The advent of the internet and the freedom with which information travels today has leveled the business playing field, therefore it must be understood that creativity and innovation have become increasingly valuable for future business growth....
Why innovation? It's time to get creative. (Part 5... →
This series of posts will detail why innovation continues to be the most important aspect of business growth, especially in today’s flat business world.
The advent of the…
Wine industry turning to direct sales →
Here’s an interesting article about new strategic sales techniques being implemented due to economic pressures felt by the wine industry.
The final quote shines light on a problem for so many…
Why innovation? It's time to get creative. (Part 4... →
This series of posts will detail why innovation continues to be the most important aspect of business growth, especially in today’s flat business world.
Wired's new tablet magazine →
Check out this fascinating and forward-thinking video from Wired - a media company that is at the forefront of innovative design and technology. This…
Wired's new tablet magazine
Check out this fascinating and forward-thinking video from Wired - a media company that is at the forefront of innovative design and technology.
This new tablet version of their magazine is a good representation of how content will be delivered in this new format.
Reference: http://ping.fm/MJjxT
Why innovation? It's time to get creative. (Part 3... →
This series of posts will detail why innovation continues to be the most important aspect of business growth, especially in today’s flat business world.
The advent of the…
How to fix the Dunk Contest →
Dear David Stern, I’m writing to inform you that the NBA Slam Dunk Contest and All-Star weekend as a whole has become a pathetic annual event. This sad affair has left me in a…
What will your customer pay for? →
I was browsing through my favorite blogs this morning and I came across this illuminating Nielsen study about what consumers will pay for online. Nice timing, thanks Nielsen! =]
Nielsen…
Why innovation? It's time to get creative. (Part 2... →
This series of posts will detail why innovation continues to be the most important aspect of business growth, especially in today’s flat business world.
The advent of the…
Why innovation? It's time to get creative. (Part 1...
This series of posts will detail why innovation continues to be the most important aspect of business growth, especially in today’s flat business world. The advent of the internet and the freedom with which information travels today has leveled the business playing field, therefore it must be understood that creativity and innovation have become increasingly valuable for future business...
Why innovation? It's time to get creative. (Part 1... →
This series of posts will detail why innovation continues to be the most important aspect of business growth, especially in today’s flat business world.
The advent…
November 2009
1 post
Small Businesses Look to E-Mail and Social Media http://ow.ly/FiOM
June 2009
10 posts
A debate with Ted Koppel about Iran and Twitter →
It’s undeniable how riveting the coverage has been about the Iranian election fallout over the past week. Images of violent unrest from Tehran are available just about everywhere we go in…
Tim Andren: A debate with Ted Koppel about Iran and Twitter http://htxt.it/AvsX #IranElection
En route to the CCA education conference in Orlando.
Does your business have strong contact points? →
I’ve got news for you…
Your receptionist is more important than a manager.
Your customer service contacts are actually sales people.
Your contact points are the most often the weakest…
Does your business have strong contact points? http://htxt.it/Iycv
Visualizing your business strategy →
I love going to my office not only because I enjoy working in marketing, but my favorite toy lives there - my whiteboard.
My whiteboard and I go way back. We’ve buzzed with enthusiasm…
Visualizing your business strategy http://htxt.it/Rg2m
Shiny new toys →
Client requests for marketing with social media and branding over traditional push marketing strategies are coming strong and steady these days. These shiny new toys are exciting if they…
Business is NOT war →
The term ‘business is war’ is well known. Many entrepeneurs and executives love the idea of strategic battle and the eventual domination of their opponent, but at what cost? Everyone is…
Business is NOT war. http://htxt.it/BO1t
May 2009
19 posts
Stand for your brand. Endorse your business. →
Can you imagine what it’d be like to have an agent call you up and offer you millions of dollars to simply push their product? …wear their shoes? …eat some fries?
What would it be like…
Stand for your brand. Endorse your business.
Can you imagine what it’d be like to have an agent call you up and offer you millions of dollars to simply push their product? …wear their shoes? …eat some fries? What would it be like to be Tiger Woods or Beyonce for a day and have Nike or Pepsi on your caller ID? Picture someone asking you to smile for them - for a nice little check with a whole lot of zeroes on it. Wake up!...