Stand for your brand. Endorse your business.
Can you imagine what it’d be like to have an agent call you up and offer you millions of dollars to simply push their product? …wear their shoes? …eat some fries?
What would it be like to be Tiger Woods or Beyonce for a day and have Nike or Pepsi on your caller ID? Picture someone asking you to smile for them - for a nice little check with a whole lot of zeroes on it.
Wake up! Your alarm is ringing! Don’t hit the snooze button though. You’re not going to fall back into your celebrity dream, but you can do something just as important and build major brand equity for your business by endorsing it.
Take the stand
When you commit to endorsing your business, you automatically become the face of your company. In essence, you’re making a stand to personally vouch for whatever it is you’re offering. Your endorsement is a powerful testimonial because you’re putting your life on the line, or at least your reputation, which is just as important in business.
Testimonials are very potent marketing tools, because they help to reduce the amount of friction in the buying process. Testimonials fill the void that consumers feel when they are prompted to spend money and act as a bridge in humanizing a two-dimensional print ad or website. They put the soul back into your product or service that cannot be touched, felt or sensed otherwise.
Walk the walk. Talk the talk.
Brand endorsement means you must be walk and talk the attributes associated to your product or service. You begin to represent a guide that beckons your customer to ‘Jump in! The water’s great!’ Your body language, words and actions shine a light on the safety and quality of their buying decision.
Be sure to proudly tell your audience just how great your service is while maintaining a sense of humility. Eat your product. Live it. Breathe it. Show your customer that your service is free of pain and you’ll begin to embrace a relationship with them that your competitors are desperate for. Think about how difficult parting with your own money can be and acknowledge to them that your reputation is important. This will soften the process.
Earn their trust
The human mind naturally uses mimicry to learn from others behavior and mirror neurons http://ping.fm/AHFnJ to empathize with their emotions. When you smile and stand for your brand, it resonates at a subconscious level to your audience.
A strong, valid testimonial is an endorsement that bridges many gaps for your customer. Step up and become the face for your company, you have the opportunity to earn brand equity gold - your customer’s trust.
What can an endorsement do for your company brand?
—-
Follow Me on Twitter
Get Tim’s Blog sent to your e-mail
