Tim Andrena tumblelog

This series of posts will detail why innovation continues to be the most important aspect of business growth, especially in today’s flat business world.

The advent of the internet and the freedom with which information travels today has leveled the business playing field, therefore it must be understood that creativity and innovation have become increasingly valuable for future business growth.

“The only constant is change, continuing change, inevitable change, that is the dominant factor in society today. No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be.”

— Isaac Asimov

So what have we learned this week? We know that business has changed rapidly these last few years. It’s been a perfect storm of change in fact. 

When times change, it’s important that we - and the organizations we work for, change along with them. In fact, it’s imperative that business forecast this transition ahead of time and plan for it, instead of being blindsided by it.

I would consider stopping for a moment and taking a look at how this will not only affect your company product, but your industry as a whole. 

I wrote a short post earlier in the week about how many companies in the wine industry are struggling to move inventory. Sales are down.

Could this have been planned for? I don’t know for sure, but I’m hearing story after story from owners and marketers, all with a general theme of ‘Who moved my cheese?’

The process of innovation should be a regular discipline for all businesses, not just when the times are tough, but for when things change and much like Mr. Asimov said, those times aren’t going away anytime soon.