Here’s an innovative billboard ad from Denver Water that works with what’s given to maximum effect.
I cringe when I think of the hundreds of millions of dollars wasted on billboard advertising every year.
Some messages are so forgettable that I it’s impossible to describe them here.
This piece is strong because the message is delivered quickly and in a way that the brain will remember it.
Tim Andren - Founder, Guideas, Inc. - http://guideas.com
Tim Andren has built a reputation in Orange County and nationwide as an innovation and marketing expert through his work with corporate businesses and by authoring his well-known blog.
His keen eye for trend-spotting and ability to partner with organizations of any size are the key attributes of his personal brand.
Tim’s aptitude and ‘designer’s eye’ for creative direction gives him an edge when it comes to interpreting the world of business.
Moreover, his corporate experience combined with an entrepreneur’s spirit makes for a powerful blend of creative innovation for the business of branding and marketing.
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